Ad fatigue is imminent today. Consumers get disinterested and feel bored when encountering traditional commercials. Display ads, banner ads, and native ads are not as convincing as before. Customers are way clever towards products or services at present. Researching became a norm to avoid falling into persuasion.
Online marketing experiences the same annoyance from consumers. Search engine optimized-digital ads are becoming irrelevant. For customers, Internet advertisements are stressors they want to eliminate in their web surfing. It is not a joke, as people have adblockers activated to do such tasks.
Such circumstances require a change in the marketing tactic, one that would drive the senses and feelings of a potential buyer and go beyond rhetoric.
Experiential marketing (EM) is the alternative approach that businesses employ. Companies stage events capable of driving positive impact among peers. A livelier and exciting package that you can try. But first, learn more about its benefits by reading this article.
Building relationships through interactions
The best experiential marketing campaigns allow your potential customers to meet the staff working behind the scenes to deliver the product they love.
Whether you hold a workshop, facility tour, or product testing, you get the chance to establish rapport among consumers. In today’s society, interactions are essential in humanizing the company’s image as people value brands that care and respect.
Positive feedbacks shared with loved ones and friends can drive new leads and sales. As a business executive, remember to recognize the power of word-of-mouth marketing in attracting a wider audience.
Gaining brand affinity
Competition is the inevitable part of entrepreneurship. Brands like yours exist with customers switching from one store to another in the process, which poses the question: how can you retain them? Well, with live events.
Experiential marketing offers firsthand experiences for the consumers. They will also know your company’s vision and mission, history, and goals, essential for building brand affinity and generating better sales. However, as this strategy is expensive, be sure to contact the highly-rated talent buying agency and other firms known for bringing the best events.
Raising brand awareness
A well-executed EM campaign leaves its mark among the people. With perfect lighting, music, hosting, and place, events provide wholesome experiences that one can remember, persuading them to go back, try, and buy the brands’ products.
EM is more immersive than other marketing strategies that rely on one-way communication. It allows businesses to let people know they exist by giving them a “try first, before purchase” option. In that way, earning a return of investment (ROI) is fulfilling as it is fair and reasonable.
Empower digital marketing
In 2016, thinktank EventTrack’s survey revealed that 100 percent of event attendees share content on their social media. Such a tendency creates engagement that can increase a business’s visibility on the web. The more you become reliable, Google or other search engines will rank you higher in search results. Increased searchability is imperative for driving traffic to your website as more people see you.
In this way, EM serves as a free pass to strengthen your digital marketing campaign that paves the way for reaching a new audience for future events.
Attract media coverage
Successful events can even capture the attention of media companies finding a big scoop to cover. Inclusion in publications boosts popularity and credibility necessary for gaining a favorable rating. Based on recent e-commerce statistics, 68 percent of customers will most likely trust businesses with a positive brand image on the Internet.
EM-based campaigns use analytics that set and measure the success rate of an event. It collects customer info, especially likes and dislikes, vital for identifying what organizers should include in their subsequent marketing campaigns.
Having trouble with your experiential marketing plans, connect with King Sixteen by contacting +1 707-653-KING, or via our email, firstname.lastname@example.org.