Having a media wall backdrop at your event can be beneficial in many different ways. The media walls are very common at high profile events. Just look up any celebrity online or sportsperson and you will always see photos of them standing in front of media walls, covered with logos. From charity events to press releases to galas to movie releases, media walls are truly a staple in public events. It is a standard red carpet moment and a photographer’s best friend.
You are probably wondering if a media display wall is exclusive to elite Hollywood celebrations. The answer is no. Almost any event can utilize a printed media wall. Since there are different ways to style one, organizers can choose to have it designed according to their needs.
Generally, there are three kinds of media walls. The first one is meant for sponsors. Media walls are the spotlight for generous donors as well as investors that have contributed to make an event a success. This is a great way to hold your end of the bargain without being too pushy about it. You can use media walls to advertise sponsors in a way that it blends with the rest of the event. For this, you will need a media wall that is lined up with the logos of the sponsors. This type is generally seen in press junkets, concerts, and conventions.
There are also media walls that are meant for the brand. Maybe you are planning to launch a new product or celebrate your anniversary. Whatever the event is, the goal of a media display wall should be exposure. The key to creating a brand-centric media wall is simplicity. You can have your logo arranged as a pattern, but you will need to be speak to a specialist large format printer before you get started.
The third type if media walls meant for the event. These ones rely on participation and publicity. We are talking about galas, charities, and fundraising events. Similar to movie premieres, media walls for events are there to make the celebration recognizable so that when people take photos of it and post them online, it is easy to know where they are.